Blusabar

Blusabar stands for patience, strength, compassion, and attitude. Believing that you can do good for the environment while doing good for yourself, the heartbeat behind the brand is rooted in sustainability, confidence, transparency, recognition, and ultimately, happiness.

WHAT WE DID

BRAND COACHING
BRAND STRATEGY
VISUAL BRANDING

PROJECT GOAL

Our goal with Blusabar was to build a fiery and strong brand for that would make customers feel bold, sexy, and connected to their higher self. We focused on doing good for both the planet, and for the people wearing Blusabar.

Our brand messaging and identity system was designed to reflect the founder, Natasha Aujla and her journey. Our brand story, emotion, and mood referenced her love of everything in and beyond the skies above, her connection to a higher frequency, and mirrored to her goal of producing clothing as sustainably as she can. 

The competitive strategy behind Blusabar was to stand out in the market through a connection to sustainability. With transparency around how the garments are made, as well as education around the fashion industry as a whole, Blusabar attracts empathetic customers who want to feel they are playing a part in bettering the world.

Core Tenets

Share the truth

Use transparency to share your beliefs and inspire loyalty.

Believe in fairness and equality

Be committed to sustainability, ethics, and clean practices.

LOVE YOURSELF

Look good while feeling good.

— NATASHA AUJLA,
OWNER BLUSABAR

“When I’ve visualized and dreamed what my brand would look and feel like (although I didn’t have a clear defined image), I feel like you just got it and I am so excited to be on this journey with you.”

Novel

A beginning to end experience allows you to take care of your business while we tell your story. We'll start the process by uncovering the core of who you are, then work to marry that with what your audience needs most. The result is a brand that speaks for you and all the magic you're bringing to this world.

custom project intensives

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Prologue

Our collection of professionally designed, semi-custom Brand Kits, website templates, resources and more to support your growing business. This shop is built to work for side-hustlers, full-time founders just getting started, and ambitious business owners within their first few years of business.

brand & template shop

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Coaching

Whether you've lost sight of who you are, or haven't truly met yourself yet—your biggest, most magical soul is in there, waiting to shine. We'll work together to get to know who you are and bring more of it into your life and business. It's time to throw out the rulebook you've been operating from, and greet the success of your dreams.

FOR INTUITIVE humans

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work with us